In one of the boldest marketing moves of the year, parenting brand Frida has teamed up with New York-based ice cream shop OddFellows to launch a limited-edition ice cream inspired by breast milk — just in time for Breastfeeding Awareness Month. It’s quirky, controversial, and already making waves across the parenting and foodie communities.

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But before you raise an eyebrow — no, it doesn’t actually contain human breast milk. Instead, this one-of-a-kind creation is a scientifically crafted tribute to the flavor, appearance, and nutritional value of breast milk, reimagined in creamy dessert form.

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What’s in the Ice Cream?

Frida’s ice cream is designed to mimic the experience of breast milk — from taste and texture to nutrient content — without actually using any human milk. Here’s what goes into each scoop:

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• Base: Cow’s milk, blended with natural sugars and fats for a creamy texture.
• Flavor: Hints of honey, a touch of salt, and a nutty sweetness — all inspired by the flavor notes commonly found in breast milk.
• Color: A rich golden-yellow hue, mimicking the nutrient-dense colostrum (the first milk produced after childbirth).
• Fortification: Packed with Omega‑3s, calcium, iron, vitamins B and D, zinc and other essential nutrients to reflect the nutritional profile of breast milk.
• Key ingredient: Liposomal bovine colostrum — a cow-derived component often used in infant supplements for its immune-boosting properties.

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The goal? To spark curiosity, conversation, and support for the natural beauty and benefits of breastfeeding — with a cheeky twist.

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Where Can You Get It?

The limited-edition ice cream is available in two ways:

• In-Person: Through August 10, 2025, you can try the ice cream at OddFellows’ flagship location in Dumbo, Brooklyn. Expect crowds and lots of selfies.
• Online: Frida is also offering nationwide shipping via Frida.com. Pints are sold in sets of two (about $12.99 each), and availability is first-come, first-serve while supplies last.

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Whether you’re a curious foodie or a breastfeeding advocate, this unique offering is sure to be one of the most talked-about desserts of the summer.

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Why Breast Milk Ice Cream?

Frida is known for disrupting the parenting space with real, raw conversations and clever product launches — and this ice cream is no exception. The release coincides with the launch of their new 2-in-1 Manual Breast Pump, which aims to empower postpartum parents with greater flexibility and ease.

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By turning breast milk into an unexpected (and edible) conversation starter, Frida is encouraging people to normalize breastfeeding, break taboos and celebrate the nourishing power of breast milk in a way that’s fun, approachable and undeniably shareable.

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What People Are Saying

So what does breast milk–inspired ice cream actually taste like?

• PEOPLE Magazine called it “creamy, smooth, and delightfully sweet,” praising its texture and impressive mimicry of real colostrum’s flavor and color.
• Editors at Delish described the flavor as “like vanilla meets honey with a richer mouthfeel,” adding that some were surprised at how much they enjoyed it — even if the concept was a bit unexpected.

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Whether you’re into novelty ice creams or just curious about the buzz, this is one launch that has people talking — and taste-testing.

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Final Scoop

Frida’s Breast Milk Ice Cream isn’t just a gimmick — it’s a clever, thoughtful way to celebrate the incredible power of breast milk and the parenting journey. Equal parts creamy, nutritious, and conversation-worthy, it delivers a sweet reminder that supporting moms and normalizing breastfeeding can come in all flavors.

Would you try it? Share your thoughts in the comments!

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